A Day in the Life of an Ego Driven Marketer …

Hey Folks,

I am living - no doubt at all – an interesting life, but maybe not quite the way that you might envision it.

What do you imagine my life is REALLY like?

No this isn’t the luxurious lifestyle you might imagine.  It’s certainly not problem free, but it IS amazing and I’m DEFINITELY not complaining.

I thought that you might be interested in a little snapshot of my day. 

Imagine this …

This morning, I got up worrying.

Have you ever had a day like that?

Let me tell you a dirty little secret from the “Internet Marketing Guru World” — believe me, I know a few “gurus” and it’s pretty universal.

Gurus have money problems just like you do.

I have a lot of millionaire and multi-millionaire friends and it’s more common than rare.

The more money we make, the more we tend to spend.   The more money we make, the more we feel we can risk and sometimes those risks pay off and sometimes they don’t.  Just because someone has a financial success or two doesn’t mean that things are automatically set for life.

Personally, I have no room to complain … you may have MUCH worse problems than I do.

Maybe you are sitting there and don’t have a dime.  Maybe you have no clue where the next meal is coming from.  Maybe you are disabled or mentally challenged.

I don’t pretend to know what you might be going through.  In fact, it amazes me that ANYONE is able to survive the things that life throws our way.

God knows that I’ve been blessed.  I have a family that loves me, grew up without becoming dependent on drugs or alcohol, have a decently functioning brain with no major known damage to it.  I’m in decent health, can walk and talk and the list goes on and on …

I’m not complaining or equating my problems to yours.

But …

I told you that I was going to tell you about my day and today I got up worrying.

On a scale of one to ten, things are a little tight right now financially.

The financial situation comes from a combination of reasons:

• The traditional August sales slump
• The fact that I took off a month to travel this summer
• The fact that I’m working on a TON of long-term projects that aren’t paying me any immediate income.

Are you ever “on top of the world” one second and “bottom of the trash heap” the next?

The good news is that you aren’t alone.

In fact, here is the typical “Successful Internet Marketer” financial pattern:

• Big Splash
• Nothing
• Big Splash
• Nothing
• Repeated for ages …

It’s the “Nothings” that kill you.

By the way, “Recurring Income” is the magic word for long-term stability.  It’s not a magic bullet, but it’s a stabilizer.

So I’m thinking that I really could use some cash flow.

Here’s the problem — ok, three problems …

1. I have no more time
2. I don’t need any more projects
3. Most of my projects are long term

So my mind goes over options:

• An info product
• A coaching program

I have lots of info products in the works and if I could get them all finished and launched that would make a difference in the bottom-line, but all of my current projects are a month to two months out.

I’d like to have an extra $10,000.00 in the door in the next three weeks.

Coaching programs are interesting animals.

1. Some coaching programs are high cost, high touch.
2. Some coaching programs are low cost, low touch.

If you’ve ever thought of doing a coaching program yourself, from the coach’s side of things, it’s a time/dollars equation. Coaching can eat up a TON of time that I don’t have.

Time and health are the most limiting factors that we have in life.

Let’s say that I wanted to invest 20 hours a month of my time in a coaching program for you.

Here’s the first question that should be coming out of my mouth …

What could I offer that would be absolutely the greatest possible value for you?

And the next thing that I should do is ASK the person that I want to give value to — and that’s YOU! 

The answer could be obvious … or not.

Maybe ONE customer wants to pay me $10,000.00 for 20 hours of one-on-one very specific consulting.

Maybe they want to fly to Philadelphia and consult non-stop for three solid days on their big project and how to bring in my partners and create a huge splash for a product launch.

Or …

Maybe 500 customers want to pay me $20 for a solid month of teleseminars and carefully developed materials.

Either offering could be good, but bottom-line it’s really up to YOU and what you want.

Because if I don’t give you value, it won’t be worth it to either of us.

If you have ideas about what YOU would like to see in a coaching/mentoring program please let me know.

Bottom-line, you have to solve a real problem to have a big impact.  I want to solve real problems for you, so let me know what you want in a coaching package!

Ok, back to the rest of my day …

I sent out an e-mail to my list asking them if it was an ego trip to try to have a big impact and really make a difference in people’s lives, by challenging them to get to a jvAlert Live Event.

I also said, “I’m asking roughly 11,000 people and my bet is that I’ll get a variety of answers.”

Well, I ended up asking over 40,000 people and I was definitely right about the variety of answers.

One of the first responses came back from Joyce Jackson who I mentioned in the e-mail.  Frank Sousa who “dragged” Joyce Jackson to her first jvAlert Live Event was telling me how she is now being interviewed all over radio and television constantly and having an amazing impact with her “Keeping Kids Safe” program.

Here’s what Joyce had to say:

I still have scratch marks on my neck! So send this to your list…..

“ITS TRUE! I’d be NOWHERE without going to jvAlert Live Events. And it is true, about being on the radio and TV shows…

• I never could have written the book without Jason Oman whom I met at jvAlert Live.
• I never could have planned my business without John DiLemme whom I met at jvAlert Live.
• I never could have gotten on radio or TV without Larry Benet whom I met at jvAlert Live.
• I never could have gotten my book campaign simplified if it wasn’t for Harris Fellman whom I met at jvAlert Live.

Shall I go on or have I made my point? All of this within 8 months. I’m coming up on my 1 year jvAlert Live Anniversary in Long Beach.

I’d BETTER SEE YOU THERE!

-Joyce Jackson
www.KeepingKidsSafeToday.com

On the other hand … 

A couple people really seemed to think that it was an ego trip and a few told me to stop boring them.

Alex Goodall — yes, Alex is coming to jvAlert Live - was kinder than some …

Well, of course it’s some kind of ego trip!

Unless you’re at one of the higher trans-egoic developmental levels of
consciousness and/or can remain stably in non-dual awareness in your
spiritual development…  I guess you’re going to be stuck with ego trips
like the rest of us! (And particularly us baby-boomers who are particularly
prone to grandiose plans to change the world and make a difference….)

But for goodness sake don’t let that slow you down! (I know it won’t.)

Alex Goodall
 

Some people wrote me that it was just too far to travel to jvAlert Live or that they didn’t have the money or even that they have given up on their dreams.

It brought back memories of some pretty amazing people who have travelled across the world to be at jvAlert Live Events.

People have travelled from Norway – creating a special firesale so that they could pay their way.  People have travelled from Iceland, Poland, Australia, well the list goes on … and many of them did it despite it being an expensive trip and not having a lot of money to work with.

Some have fought health issues to be there.  I got a note from Larry Winebrenner, who was in constant pain as he sat in a wheelchair at the first jvAlert Live in Orlando.  I remember how he brought along his skeptical son and showed his courage and refusal to give into health problems.  Here’s what Larry had to say …

A good healthy self respect is not an ego trip. I know you were writing copy to get attention. But a few shadows hovered around in the background.

Another thing, it’s a poor workman who blames his tools for a poor job.

What I’m driving at here, is that you MUST NOT take the blame when you provide good tools and folks fail by not using them.

Point: A man once looked at a beautiful cabinet my father had constructed [Dad was a first class carpenter and cabinet maker].

“If I just had the right tools, I could build a cabinet like that,” he told Dad.

Fiery German that he was, Dad replied, “If you had the best tools in the world, you couldn’t build a decent shithouse. You’d sit on your dead ass and sigh because you didnt have the right help.”

[Pardon his French which he spoke very well for a German.]

Go ahead. Brag. And don’t worry about the failures who simply sit on their dead [expletitive deleted] instead of doing what you tell them.

End of sermon.

Shalom,

Larry Winebrenner
www.lmwinebrenner.com

Larry does what he preaches.

HERE’S THE BOTTOM-LINE …

I have as healthy an ego as anyone else.  I love hearing about the success of my friends and I love meeting you personally at jvAlert Live Events.

Every day I see people struggling and I think that being at a jvAlert Live Event can make a huge difference.

I got a note from a semi-retired pharmacist who is working one day per week. He mentions that he is 74 years old and he and his wife run a translation and interpretation business from home. He grosses about $175,000 per year which nets out to about 60 to 70 thousand per year and he would like to increase his business just a little bit so that the net would be around 70 to 80 thousand per year.

He says that, “That’s about all I need.”

Then he asks, “Do you think I should travel from San Diego to LA for this conference. I don’t.”

I don’t really have an answer for him.

You see, I know that a 74 year old semi-retired pharmacist could come to jvAlert Live and I know that they could pick up an extra $10,000.00 a year just from the information, contacts and real relationships that he would build in just a single weekend.

I’ve seen it happen over and over.

What’s more Long Beach is just down the road from San Diego and he really doesn’t have much of ANYTHING to lose.  If he really thinks that he doesn’t get the value out of jvAlert Live I’d give him his money back.

But …

I what I don’t know is what this gentleman would actually do.

Even if I give someone everything they need for success, I can’t force them to take action.

I can try to drag my friend to jvAlert Live just like Frank Sousa did for Joyce Jackson, but like Larry said [in more colorful language] YOU have to get out there and do it.

I hope that he does come and I hope that he brings his wife.  He’s obviously doing something right now because he’s making a healthy income from home, but hopefully everyone has a “next level” that they are reaching for.

I know that I am and I hope that you are too.

jvAlert Live can help you get to that next level.  I believe that with all of my heart, because my friends are the people that it’s happened to.

It’s only $695 now and you can bring a guest — that’s a great way to split the costs.

THE EARLY-BIRD SPECIAL WILL BE OVER VERY SOON!
(The second it’s over the price will jump back up to the regular price of $1,297.)

http://jvAlertLive.com/West.aspx?id=1

More information coming soon!

All the best, 

Kenneth A. McArthur
jvAlertLive.com
InfoProductBlueprint.com
jvAlert.com

P.S. Get signed up for all three blogs right now!

• Ken McArthur’s Marketing Thoughts (that’s this blog)
• Ken McArthur’s jvAlert News (that’s the new product launch news blog)
• Ken McArthur’s Impact Factor (that’s the new site on creating impact)