Hey Folks,

What happens on launch day when your friends, partners and loyal customers all decide to promote your book to over 4.1 million people on the same day?

Our dedicated high-speed T-1 line was crammed with people buying the book, downloading the bonuses and hundreds of hours of zero cost resources.

I had trouble mailing to some of my own members and customers because I couldn’t get out to aWeber.

My personal Internet connection was dragging all day because of all of the people coming IN to our servers made it difficult for me to get OUT.

I don’t want to take all the blame, but i heard that aWeber was experiencing two hour delays in sending out mailings at some points today.

And it hasn’t let up!

Our Amazon rankings are climbing and we are currently on THREE best seller lists including a coveted #1 ranking.

Here’s what mentor and friend Glenn Dietzel had to say about the book.

Glenn and his entire team helped mentor me through the writing of the book and you can listen into the entire thing from writing the manuscript to launch.

Just click here for instant access!

If you haven’t gotten your copy of the book and all of your bonuses yet, here’s a SHORT-CUT that will save you time …

This is a simple two step process to take your impact to the next level:

1. Click here to order your own copy of Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World.

2. Click here to fill out the simple form with your Order Number from your book purchase.

3. Log into your upgraded account at The Impact Factor and look for Book Bonuses to collect your bonuses.

We are giving away thousands of dollars in gifts and prizes and the first 200 people to purchase the book will receive TWO Peanut Gallery tickets to my Impact Bookcamp in Philadelphia on
August 22nd, 23rd and 24th PLUS a ticket to Brendon Burchards’ Life’s Golden Ticket Super Seminar in September.

While you are there, be sure to check out the Impact Mentoring System because I’m GIVING away a $1,497 physical package with that one PLUS tickets to jvAlert Live and memberships in the jvAlert Joint Venture Alert System.

It’s as easy as 1, 2, 3, but you have to act quickly

Limited mentoring slots and limited tickets to live events because there is only so much room.

The site is being hammered right now, so beat your way in before they are gone.

The Amazing Info Product Blueprint Workbook is now available

I realize that not everyone will be able to afford $1997 for The Impact Factor Mentoring System. And unfortunately, we’re not going to be able to even accommodate everyone who CAN afford it. That’s why I personally wanted to make sure that EVERYONE will have the chance to get access to the “MEAT” of my Info Product Blueprint, my $1,497.00 product, but at a much more AFFORDABLE price,

You see, I took my 674-page workbook—an encyclopedia of marketing know-how— and broke it into 10 modules that YOU can use.

Best of all, I did it at a much lower price. So you can grab it at a tiny fraction of the original $1,497.00 price!

Here’s what you’ll get with this special limited ONE-TIME offer:

The MASSIVE 674-Page, Comprehensive Info Product Blueprint Workbook and Action Plan

Module 1: Brainstorming And Research

1. Determine Your Objectives
2. Fill A Need
3. Research Your Market
4. Research Your Competition
5. Research Your Keywords
6. Selecting A Delivery Method
7. Name Your Project And Pick Your Domain Name
8. Product Descriptions And Messaging Points
9. Write Your Sales Page
10. Consider Your Timing
11. Pricing
12. Select Backend Products
13. Create An Action Plan

Module 2: How To Build Your Content

1. It’s Your Turn
2. Content Is King
3. Good Content
4. Why Should You Create Content?
5. Uses Of Content
6. Why You Don’t Create Content?
7. It’s Time for Some Fun Idea Building
8. Article Building – The Start
9. Article Magic Technique
10. Content Creation As You Talk
11. Public Domain
12. Private Label Rights
13. Stealing Someone Else’s Content For Profit
14. How To Make Money With Rebrandable And Source Code Software And Scripts

Module 3: Product Development

1. Creating E-Books FAST!
2. Adding Audio To Your Website
3. Adding Video To Your Website
4. How To Create Screen Captures
5. How To Create Teleseminars
6. Preparing Teleseminar Audio For A Professional
7. Why Paying For Content Just Makes Sense

Module 4: Packaging

1. How To Create Photographs
2. Graphic Design Advice That May Save Your Life…Or At Least Your Project
3. Exploring Your Packaging Options
4. Doing It All Yourself

Module 5: Copywriting

1. The Personal Touch
2. Headlines
3. Subheads
4. Format and Layout
5. Stories
6. Testimonials
7. Keyword-Rich Copy
8. Reading Level
9. Attention Span

Module 6: Designing Your Website

1. Websites That Sell
2. How To Capture Leads
3. How To Work With Autoresponders
4. Forums
5. Blogs
6. Google AdWords For Info Products

Module 7: Selling And Delivering The Product

1. Making Sure The Order Goes Through
2. Product Fulfillment

Module 8: Affiliate Programs And Joint Ventures

1. Setting Up An Affiliate Program
2. How to Leverage Your Assets With Joint Ventures

Module 9: Launching With Style

1. Launch Overview
2. Defining Launch Objectives
3. Building Buzz
4. Attracting Partners
5. “But Wait There’s More…”
6. Growing The List
7. Public Relations
8. Social Proof
9. What Can Go Wrong

Module 10: Follow-up And Customer Support

1. Follow-Up
2. Customer Support
3. How To Keep Building Your Backend For Repeat Sales
4. Promoting by Email

Appendix A – Biographies

Appendix B – Resources

Here’s the secret ….

There’s only ONE way to get this resource for this amazing price and that is to …

1. Click here to order your own copy of Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World.

2. Click here to fill out the simple form with your Order Number from your book purchase.

3. Take a look at the coaching offer.

4. If you sign-up for the Impact Mentoring System then you will receive this amazing resource for free!

Or … If you aren’t ready for the mentoring system yet …

5. Click on the link that says, “No Thanks. I Understand I’ll Have To Give My Slot To Someone Else ”

That will take you to a page that will offer you the entire 674-page workbook—an encyclopedia of marketing know-how— all 10 modules that YOU can use right now for only $97.

Okay, you are in the know, so take some action!

Last Chance for jvAlert Live!

In less than 24 hours I’m flying out to Atlanta to speak at Keith Wellman’s event — hope to see lots of you there!

I planned to have taken down the Early-Bird Special for jvAlert Live, June 6th, 7th and 8th AGES ago, but this launch just killed my time dead, so it hasn’t happened and believe me with everything that I have to do before I leave for the airport at 4 AM in the morning … I won’t get it done before I leave.

Besides, my buddy Frank Sousa made me promise that he could send it out one more time to his list.

But …

When I get back … I am taking it down. Fair warning.

And …

It’s going to be amazing!

Yanik Silver, Jeff Johnson, Mike Filsaime, Tom Beal, “Million Dollar” Mike Morgan, Ray Edwards, Stuart Tan, Simon Leung, Keith Wellman, Kevin Nations, Donna Fox, Ross Goldberg, Alan Bechtold, Warren Whitlock, Frank Sousa, Michael Angier, Scott Paton, Brian Edmondson, Jim Donovan, Jason De Velvis, Brad Semp, Vin Montello, “Bob the Teacher” Jenkins, John Ritskowitz, Jay White, Holly Cotter, Gina Gaudio-Graves, Karl Barndt and more, more, more.

So PLEASE don’t miss this … it can change your life literally. Besides I want to spend time with you in person. It makes my day!

Get the Early-Bird Special for jvAlert Live, June 6th, 7th and 8th before it goes poof!

Impact Boot Camp Tickets

When I get back from Atlanta, I’m going to be setting up the web site for the Impact Boot Camp, August 22nd, 23rd and 24th — yet another amazing event! People who purchase my book can get in absolutely FREE. In fact I’ll give you TWO tickets.

If you bought the book …

Click here to fill out the simple form with your Order Number from your book purchase

You can grab all the bonuses and as soon as the website is live I’ll email you the information to get signed up for the event. (We only have 200 seats available though)

If you didn’t buy the book …

Click here to order your own copy of Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World.

Okay, I’m done for now. I have to get my presentation done for Keith Wellman’s event.

If you have any problems with ANYTHING while I’m in Atlanta, please use our help desk system at:

http://MyHelpButton.com

Kenneth A. McArthur
jvAlertLive.com
TheImpactFactor.com
InfoProductBlueprint.com
jvAlert.com

P.S. jvAlert Live Philadelphia. Grab the Early-Bird Special before it’s gone!

P.S. Click here to check out Anik Singal and Rosalind Gardner’s Blog Classroom (Hot Stuff!)

Hey Folks,

Randy Gilbert sent me a copy of Jeffrey A. Landers new book, “The Home Office from Hell Cure” in which Jeffrey asks the question, “Are you a Growth Maven or a Lifestyle Guru?” There’s a nice little quiz in the book that you can take to tell which one you are.

Growth mavens are ambitious and they don’t think small. Lifestyle Gurus want to do it their own way and think that the quality of their lifestyle is important.

The truth is, I’m split right up the middle.

I’ve watched many of my marketing friends move into the growth maven mode. They now have full-time staffs of ten or more people.

I also have mentors that have taken their companies public for millions.

Sooner or later the question becomes, “What’s your exit strategy?” and the exit strategy for Lifestyle Gurus is typically work until you die, while the exit strategy for Growth Mavens is “work like crazy until you can get out.”

I love the work I do!

I’m not so focused on building organizations as I am building impact. Not so focused on millions of dollars as I am with making a difference.

That said, I’m in growth mode and that means scrambling.

Success is a tricky thing!

For one thing, if you are not careful, it can knock out that “Lifestyle” element really quickly. Suddenly, you find yourself more successful and less fulfilled.

This week I moved from a person that likes to write to a published author.

Career Press shipped me 25 copies of my new book and I took one out of the box and held it in my hand for the first time.

The first thing that struck me was that it looked great. I’d seen the cover art, but believe me, it looks better on the book. My first thought was, “Wow! This is a real book!”

The second thing that I noticed was that it was heavy! This book is packed with details. No light weight play book here!

I read the comments on the back of the book and the book seemed undeniably credible.

Then I started reading Dave Lakhani’s foreword to the book and he grabbed my attention and wouldn’t let go.

Now understand, that when I wrote this book, I read it over and over and over again. I wrote and rewrote and refined and changed and after a while it seemed like it all melted together. I wasn’t too sure what I’d written by the end of the editing process!

But I turned that manuscript in back in December and this week it was all new. Before this week it was all manuscript and stories and ideas and then suddenly it was a finished, polished, published book that drew me in as if I’d never read it before.

I’d forgotten how many stories I shared, how many ideas and techniques I crammed into 256 pages and what a fresh way of looking at things this book was.

And there is a good chance that YOU are in this book too!

My many, many friends, partners, subscribers and members of all of my membership sites are prime characters in Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World,

Don’t be surprised to find your name in the index! I tell the stories of a number of friends and people that you may know from jvAlert Live Events as well as the stories of some pretty amazing people that everyone has heard of and several that very few people know about.

Here are just a few people mentioned in Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World:

Matt Bacak, Drew Barrymore, Tom Beal, Edward Luis Bernays, Blake Blakesley, Jack Canfield, Dr. Ron Capps, Randy Charach, Francis Pharcellus Church, Robert Cialdini, Christine Comaford-Lynch, Steven Cook, Jim Daniels, Alysan Delaney-Childs, Sabeer Dhatia, John Di Lemme, Glenn Dietzel, Harris Fellman, Sigmond Freud, Rosalind Gardner, Bill Gates, Malcolm Gladwell, Seth Godin, Sid Hale, Brian Herzlinger, Napoleon Hill, Andrew Jackson, Edwin Johnson, Mark Joyner, Frigyes Karinthy, Dan Kelly, Herbert Khaury, Mike Koenigs, Dave Lakhani, Leonid Levin, Ben Mack, Jason Mangrum, Juan Mann, Jane Mark, Regis McKenna, Stanley Milgram, Shimon Moore, Muriel Moton, Matt Mullenweg, Craig Newmark, Alex Nghiem, Philip O’Hanlon, Jason Oman, Rick Raddatz, Mike Rawlings, Frank Sousa, Morgan Spurlock, Tiny Tim, Endel Tulving, Sterling Valentine, AJ Velichko, Keith Wellman, Michael Wert and more.

In the book, I give you ways to define your goals, solve big problems, cut through the media clutter, identify networks and key influencers, launch with intensity, build backend products and recurring revenue streams and build systems to give your ideas, products and services unstoppable impact in a very noisy world.

The book is full of case studies and stories that will keep your mind going for days.

So that is one reason why Ken McArthur got so quiet.

I spent a solid day reading my own book, taking notes and reminding myself of all of the things I KNOW ALREADY, but really need to focus on over the next six months as life changes yet again.

Because, life is going to get even busier!

Tuesday, May 13th — less than two weeks away — at 1 PM Eastern everything launches.

For over a YEAR I’ve been focusing on this amazing moment, but the truth is — It’s just the start.

Right now, I’m calling my friends, collecting favors, pulling in partners to make sure that people know what is going on. Here’s what Mike Filsaime had to say:

Here’s What Mike Filsaime Really Thinks About This Project

How Would You Like to Peek Behind the Curtain While 18 Special People IMPACT History in REAL-TIME?

A special group of “18 super-achievers” are headed for an amazing experience and YOU CAN BE ONE OF NO MORE THAN 200 PEOPLE WHO EXPERIENCE IT LIVE in Philadelphia August 22nd, 23rd and 24th from the “Peanut Gallery” or if you are an action taker …

YOU COULD BE ONE OF ONLY EIGHTEEN PEOPLE SELECTED to be on the Impact Action Team!

For the Impact Action Team Members the requirements are tough, but the experience will be priceless!

For everyone who comes to the event, the experience will be life-changing!

I’ve been interviewing “action takers” who want to be on the team and I have to tell you that I’ve been impressed. First, everyone who wants to be considered for one of the eighteen slots has to fill out a comprehensive 27 page long questionnaire that really makes you THINK about what you want to do with your life and what you’ve put in place to make it happen. People are telling me that the questionnaire itself is an eye-opening and in some cases life-changing experience all by itself. Click here to get the questionnaire if you are interested in being one of the eighteen team members. Then comes the interview. Don’t worry about that part, it’s a piece of cake. Joel Comm is STILL trying to brand me as ”the nicest guy on the Internet” so it can’t be all that bad. What it really comes down to is a wonderful time together talking about how you can accomplish all of the things that you’ve dreamed about and just haven’t gotten completed yet. Together we can make amazing things happen.

Then the “hard core” impact training begins!

You can’t have leveraged systematic impact without having the knowledge, skills and detailed mentoring that you will find in my comprehensive impact coaching program. All of the eighteen finalists will definitely need to be a part of that, so let me give you a few hints of what will be included in this one-of-a-kind package. Depending on the program that you select, you will receive many or ALL of the following amazing benefits!

• A personal impact assessment that will analyze your current impact resources and create next step actions.
• Your own mastermind team for continual peer-to-peer support.
• A full-featured online educational training center that will include the upcoming Info Product Blueprint Digital Coaching System and ALL of the Perpetual Learning Resources.
• 3 months to a solid year of live coaching calls that give you the accountability, knowledge, and inspiration that forces you to achieve amazing results.
• Individual Master Sessions, one-on-one with me personally.
• Your own personal Impact Coach when you need help and accountability the most.
• Full jvAlert Membership at no additional charge
• Zero cost admittance to all jvAlert Live events
• Plus a TON of early mover bonuses that will go to the early-movers when we launch.

And that’s just the start …

Because, all eighteen finalists are headed to the LIVE “Impact Boot Camp”

August 22nd, 23rd and 24th, all eighteen finalists are headed for an intensive 3 day “Impact Boot Camp” where they will be individually mentored by myself and some of the most amazing impact specialists in the world.

And people will be watching!

The camera will literally be on the Impact Action Team as team members ACTUALLY PUT INTO PRACTICE what they have been learning in the coaching and mentoring program, because the “Impact Boot Camp” will be part of an exciting television pilot called “The Impact Factor” that will demonstrate to the world that you really can make a personal difference in the lives of the people around you. You will be a part of creating a life-changing experience for a very special group of people who will pass on the impact that you have in their lives to millions of people. IMAGINE Imagine the community involvement of a show like Extreme Makeover, Home Edition, but ENERGIZED with the entire media community generating impact via a powerful impact system that GUARANTEES results.

But that’s just the start!

We are taking all 18 Impact Team Members to Brendon Burchard’s LIFE’S GOLDEN TICKET SUPER SEMINAR where they will inspire over 2,000 people LIVE to take action and change thousands of peoples lives within 3 action-filled intense and uplifting days.

AND ON MAY 13th at 1 PM -

IF YOU ACT QUICKLY YOU CAN GET FREE TICKETS TO BOTH EVENTS!

See it all live and in person just by purchasing ONE copy of my new book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World. That includes “Peanut Gallery” seats at Ken McArthur’s Impact Bootcamp AND a ticket to Brendon Burchard’s Life’s Golden Ticket Super Seminar.

BUT …

Mark May 13th at 1 PM on your calendar, because people will be standing in line when the doors open and seats are limited …

If you don’t act quickly THEY WILL BE GONE because we can only get so many people into the doors!

So, I’ll bet you think with all of this going on that there’s nothing left for me to do right?

Hmmm, not exactly. That’s a ton of activity, but here’s a little peek into a few other things that I’m doing between now and September.

jvAlert Live, Philadelphia, June 6th, 7th and 8th!

Today, I’m announcing that Keith Wellman will be joining Yanik Silver, Jeff Johnson, Mike Filsaime, Tom Beal, “Million Dollar” Mike Morgan, Ray Edwards, Stuart Tan, Simon Leung, Keith Wellman, Kevin Nations, Donna Fox, Ross Goldberg, Alan Bechtold, Warren Whitlock, Frank Sousa, Michael Angier, Scott Paton, Brian Edmondson, Jim Donovan, Jason De Velvis, Brad Semp, Vin Montello, “Bob the Teacher” Jenkins, John Ritskowitz, Jay White, Holly Cotter, Gina Gaudio-Graves, Karl Barndt and more, more, more at jvAlert Live Philadelphia on June 6th, 7th and 8th.

They are ALL going to be there and a pile of other experts too!

Keith Wellman has been marketing online for over 5 years. He has several successful internet businesses and has sold millions of dollars in annual sales. He has created hundreds of success stories through personal coaching and has become a sought after speaker traveling the world to teach entreprenuers how to become successful through marketing their products and services online.

Keith will be teaching you the secrets to list building and how you can grow your business through targeted optins. You’ll learn things like:

A Simple Method To Triple The Amount of People Getting Your Emails - This is not tricking the spam filters with certain words and probably not at all what you think it is…this is my own secret weapon to getting my email into people’s inboxes and out of their trash bins.

If you fail to do this correctly it will absolutely destroy any chance you have at profiting from your list!

The Group of People To NEVER Let Get On Your List - There is a sad myth circulating that you should allow anyone and everyone on your list but there is a certain group of people that could make you fail IF you let them on your list…you will find out exactly who to get on your list and where to get them from.

Building a list of hungry subscribers who buy from you is easy when you do this right.

An Easily Duplicated System That Keith Uses To Consistently Add Thousands To His Own List Every Single Month - If you think adding 5,000 people to your list in under 30 days sounds impossible you are absolutely wrong! Keith is going to show you exactly what to do and how to do it.

Plus you are going to learn how to duplicate this as many times as you wish! Very few people are teaching this method and the ones that are have been charging upwards of $5,000 for special workshops to learn these very secrets.

The Secrets and Techniques To Pulling Maximum Profit Out of Your List - Earning $1.00 on average per email on your list every single month is not the norm. In fact most people don’t even do half of that. However just because it is not the norm does not mean it shouldn’t be.

Keith will show you exactly how to earn well over $1 and even up to $1.50 per subscriber per month. This can translate into several thousand dollars every single month within just a few weeks. In fact you can easily apply this method to start earning those same returns within just 2 weeks!

How To Know Exactly What Your Readers Want Before You Send Them Anything - No this isn’t fortune telling either…but it is a very sneaky method to understanding what your readers want to hear from you. If you have ever sent a promotion for a product to your own list and had little or undesirable results then this is must have information for you.

Also you’ll see when to send your readers information…this is just as important in earning big money from your list as anything else.

When you register for the event, you are given the opportunity to apply to be on the “Hot Seat.”

One of the GREAT opportunities that many people often miss at jvAlert Live Philadelphia is the “Hot Seat.” Every attendee has a chance to be one of the lucky few that has their OWN project featured in front of an expert panel and then entire group.

The expert panel selects the best ideas and those ideas are assigned a spot on the “Hot Seat” schedule.

The presenter of the idea prepares a 15 minute presentation to pitch their idea to the “Hot Seat” panel of experts and all of the people who attend the event.

Then the fun begins …

You get to listen in as our panel grills the person on the “hot seat” and picks their project to bits.

Then we turn right around and build it back up with ideas from the best minds in the business.

You KNOW you are going to pick-up some great ideas from this series whether you are in the “Hot Seat” or comfortably watching someone else squirm a little as these top-level professionals show you exactly (and specifically) how to take a starting idea and turn it into REAL money.

But, even more important than speakers, “Hot Seats” and all of the wonderful networking …

You and I can spend some quality time together one on one. I know that we can come up with ways to work together that will make this year great for both of us!

The Early-Bird Special SHOULD have been gone already, but I’ve been consumed with the book launch, so right now it’s still available.

That means that you can get in DIRT CHEAP and … You even get to bring a quest.

Note: I know I keep saying it’s going away soon, and that’s because it IS. Don’t get caught late!

And there’s more …

I have 2 other speaking engagements to tell you about, plus some amazing things going on this summer, but …

I have to get back to work on the launch!

THAT’S why Ken McArthur got so quiet!

Hope to see you soon!

All the best,

Kenneth A. McArthur
jvAlertLive.com
TheImpactFactor.com
InfoProductBlueprint.com
jvAlert.com

P.S. jvAlert Live Philadelphia. Grab the Early-Bird Special before it’s gone!

P.P.S. Click here to check out Keith Wellman’s latest masterpiece!

P.P.S. Click here to check out Anik Singal and Rosalind Gardner’s Blog Classroom (Hot Stuff!)

Hey Folks,

Malcolm Gladwell, author of Tipping Point and Blink and other amazing works is such an detailed, fact-filled icon that you KNOW the guy is THE authority on how ideas move and spread, but his real genius is that he’s a master story teller.

Now, Malcolm has admitted telling a few tall tales in his time, notably several years ago at “The Moth” , which is a storytelling organization that poet and novelist George Dawes Green, started in New York to capture the feeling of a small circle of friends gathering to spin spellbinding tales.

Malcolm told the audience a tale of his first job at the Washington Post, where he was assigned to the “Business Desk”

The tale that he chose to spin that night involved a contest to plant certain key phrases into news stories. (Note the link is to the unedited version, Malcolm uses a couple choice words at the beginning of his tale, but the story itself is G rated.)

The contest was between Malcolm and a fellow writer and the goal was to insert the phrase “Raises new and troubling questions” into the most possible news stories.

Now Malcolm was telling a tall tale, and tall tales are NOT supposed to be true. Malcolm says to take his story with a huge grain of salt, but stories are certainly a way that gets ideas to spread.

Stories engage us and we really listen to them.

In fact, we listen MORE CLOSELY to stories when we don’t know the whole story!

And we listen more when people whisper than when they shout.

Malcolm turned up some pretty interesting ways to insert the phrase, “Raises new and troubling questions” into the most possible news stories and now our Impact Launch Team, is doing the same sort of thing with”Zingwhacker Ideas.” Only a couple of weeks ago there where ZERO search results on the term “zingwhacker” and now there are hundreds.

Why would people be talking about something when they don’t even know what it means?

Last night, John Kremer, the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers (6th Edition), predicted that “zingwhacker ideas” would be mentioned on the Tonight Show by Jay Leno before this campaign was done.

People love to imagine and speculate and gossip.

I hadn’t run across Malcolm’s tall tale when I wrote my new book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World or when I started my Zingwhacker whisper campaign, but I could definitely use Malcolm’s creative mind at work spreading the speculation and the concept of Zingwhacker ideas. Imagine the ideas Malcolm could come up with!

Or better yet … How many can YOU come up with!

I’ll bet I could come up with some kind of a prize for the most creative zingwhacker viral buzz creator. What kind of creative ways can you think of to insert the term into a high traffic blog post or a website?

But that’s just level one …

That part is simple.

In fact, I just inserted a Zingwhacker reference and a link back to TheImpactFactor (you could use your own referral link) on Malcolm Gladwell’s high traffic blog, by posting a relevant comment on Malcolm’s blog post.

That was easy and very targeted to people that would be interested in my book and coaching program. Plus who knows, it might even catch Malcolm’s eye. (Malcolm let me know if you DO read this blog post!)

How did I find Malcolm’s post?

Here is brand new FREE software that finds blog posts that are related to particular keywords, so that you can easily search out high traffic blogs related to a book or product launch.

Click here to download it now.

Why not try latching on to EXISTING Buzz?

The readers of this blog and the the members of TheImpactFactor, jvAlert and jvAlertLive are the best of the best. If you want to really spread the word, then you need to take things to the next level.

One of the things that I teach in Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World is how to identify existing networks and key resources within those networks. So if someone or something already has the attention of your audience all you need to do is to link the existing buzz to whatever you are doing.

Here’s how it might work on a very BASIC level.

One of the stories in Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World is the story of Juan Mann and the “Free Hugs Campaign” which gained a great deal of attention through the creation of a YouTube Video which has so far had over 25,720,018 views as of the writing of this post.

In a sense, I am latching onto the network of people who are interested in this video and the “Free Hugs Campaign” by writing about it, but I can also link directly into that existing community by commenting on the video and referencing my book. Even more interesting is the fact that there are MULTIPLE videos that have hundreds of thousands of views that are only RELATED to the original YouTube video.

That means that by creating a video that references both the original and Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World or Zingwhacker ideas, that I can tag into the traffic and community ALREADY existing and interested in making a difference and get them to notice my ideas, products and services.

How creative can YOU be?

I’d love to see what you’ve come up with, so be sure to let me know and I’ll share it with the group. This will be a very interesting and creative experiment. Imagine that you are Malcolm Gladwell — just missing the hairdo!

All the best,

Kenneth A. McArthur
jvAlertLive.com
TheImpactFactor.com
InfoProductBlueprint.com
jvAlert.com

P.S. Deception is a different thing than a tall tale, make sure you know the difference.

P.P.S. jvAlert Live Philadelphia. Grab the Early-Bird Special before it’s gone!

Hey Folks,

So yesterday, I’m minding my own business when I get a Facebook Friend Request from John Reese.

I’ve known John for a while now. He’s been very kind to drop by jvAlert Live a couple of years when we held it in Orlando, and we’ve stayed in touch over the years, so there wasn’t anything so very strange about John asking me to be a friend via my Facebook Profile except for one thing.

John Reese only had 20 friends.

I had to look at that one twice.

Now before you get to feeling too sorry for John, I have to tell you I’m pretty sure that tens of thousands of people would LIKE to be John Reese’s friend, so why was John Reese sitting there with only 20 people on his friends list?

Okay, so put yourself in my shoes, what would you LIKE to think at this point?

Wow! John Reese picked ME in the first 20 people that he wanted to ask to be friends on Facebook.

So I immediately accepted John’s friend request, thanked him and told him that he made my day.

Minutes later, I get a personal Facebook message back from John …

“Sure thing, Ken! That’s what ‘friends’ do. :-)”

I’m going to tell you, the “REST OF THE STORY” in a minute, but …

First let me tell you that Facebook is becoming my secret weapon lately.

I’ve been quietly using Facebook to interest “targeted” people in jvAlert Live, because my Facebook Profile is a two way street and an amazing research tool.

Just imagine this …

You have an amazing database of your potential customers. Not only have they given you their name and e-mail, but they have given you all of their interests, their thoughts, their desires, their contacts, their crucial friends names and THEIR contact information.

Stop and think about this!

How much would you pay someone for a database like this? And it doesn’t cost you a cent!

What’s more this is just one way that you can begin to attract a crowd of people who are interested in getting to know about you and everything that you have to offer.

And there’s an extra benefit, because …

You may be wondering why I didn’t reply to your last e-mail

Literally thousands of people are wondering right now why I didn’t respond to their last e-mail and here’s the really rotten part …

I DID!

I respond to THOUSANDS of e-mail personally. In fact, I probably spend WAY too much time doing it because I send out literally hundreds of personal responses to e-mails every day.

But the chances are very high that you never saw my response.

In fact, if your e-mail comes from hotmail.com, comcast.net, msn.com, yahoo.com or anyone of hundreds of other companies that block incoming mails on an arbitary basis, the chances are almost ZERO that you got my response.

At this point I have to maintain gmail accounts, yahoo accounts, aol accounts. All just so I can get through to people who need to get an email from me.

And even if your e-mail provider DOES let my reply through … YOU STILL PROBABLY WON’T GET IT!

With thousands of e-mail pouring into your mailbox every day, your spam filters will block your mail and you won’t even know it.

So what can we do about that?

Well you can try white listing emails from jvAlert.com, TheImpactFactor.com and other domains that I operate. At the end of this posting I’ll give you a complete list of all the HOOPS you have to jump through to white list just ONE of those domains!

By the way, if you want a great resource for AUTOMATICALLY creating white listing instructions, you can use the tool at:

http://www.cleanmymailbox.com/whitelist.html

That tool generated the mountain of instructions for white listing my emails for the jvAlert domain in about ten seconds and it doesn’t cost a thing.

If you want to guarantee a response from me or someone in my company.

Use our company help desk system at:

http://MyHelpButton.com

It avoids the email delivery problem altogether, because you can always check back on the web for a response.

And Facebook helps me get my messages through to you.

Facebook is another way that I can give you a personal response and make sure that it gets delivered. All you have to do is make sure to check your Facebook account for the message.

Now do be patient …

My busy level is up to the UNBELIEVEABLE level now.

But I would love to have you …

Click here to add me as a friend on facebook!

Now back to John Reese …

Just so you aren’t worried about John not having any friends …

I just checked John’s profile and since yesterday he has moved from 20 select people to 1,115 friends in one day … and that’s no mass mailing at work.

We will be exploring some of the latest ways to use Facebook and other social media sites in upcoming launch team meetings.

Stay tuned for …

More News …

I just kicked off my new book launch team experiment and it is going gangbusters!

If you are interested in exactly what it takes to get your own book on the best seller lists, this will be a perfect match for you, because I truly believe that we learn best by DOING and this is a NO COST way for you to see a book launch from the inside and learn from some experienced book marketers exactly how to take your own book to the best-seller lists!

Here’s what’s happening and how you can learn exactly what you need to know!

Shel Horowitz is the author of seven books and publisher of nine websites, five webzines and four ezines. His three most recent, Principled Profit: Marketing That Puts People First, Grassroots Marketing: Getting Noticed in a Noisy World, and Grassroots Marketing for Authors and Publishers have all won awards.

In his latest blog post Shel called this project, “one of the most powerful viral marketing ideas I’ve ever seen.”

Cheri Sigmon, CISSP has already latched onto a key idea in the book and put up a “Zingwhacker Ideas” Squidoo page that will certainly be drawing traffic as this launch continues.

When I started the call last night there were 360 Google search results for the phrase, “Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World” in quotes. As of now there are over 400.

Speaking of Zingwhacker Ideas — Want to have a little fun and grab some free traffic at the same time?

As of yesterday there were NO RESULTS for the search term zingwhacker

In fact only a handful of people have any idea what the word means (or why zingwhacker ideas are so important). The secret behind zingwhacker ideas is laid out in a powerful experiment that is spelled out in my new book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World.

But …

There is a powerful viral technique at work here that will combine the effects of curiosity, the power of a huge book launch, the massive reach of jvAlert Live attendees and jvAlert members, the members of the Impact Action Team and so much more.

When the book launches EVERYONE will be doing searches for the terms, zingwhacker and zingwhacker ideas because it’s built into the launch in a way that will take this MASSIVELY VIRAL.

You can generate free traffic by creating blog posts and web site pages that are optimized for these terms and ask the question …

What are Zingwhacker Ideas?

Right now, no one knows! But I’m up to something big and you can make some money off of it!

All you need to do is:

Signup for your free membership at TheImpactFactor.com and grab your own personal referral link.

Create a blog post that asks the question, “What are Zingwhacker Ideas?” and send those people to your referral link.

You will be generating commissions automatically from all of the coaching/mentoring programs, home study courses and events for years to come.

Build the buzz and claim the rewards.

To learn more about building buzz for your own projects …

I just launched a new blog specifically for the launch team.

Click here to check it out!

More news very soon!

All the best,

Kenneth A. McArthur
jvAlertLive.com
TheImpactFactor.com
InfoProductBlueprint.com
jvAlert.com

P.S. Relaunch day for Jeff Walker. Act quickly if you want his program - It will be gone soon!

P.P.S. jvAlert Live Philadelphia. Grab the Early-Bird Special before it’s gone!

P.P.S. Here’s the white list instructions I promised … what a mess huh!

How To Whitelist Ken McArthur’s Marketing Thoughts in your Spam Filter

With the advent of outrageous volumes of unwanted email these days,
it’s unfortunate that legitimate email publications are not being
seen by some of the readers who enjoy those publications.  There
is much fear today that the email publishing / marketing industry
is in serious trouble, due to mistakes in filtering when legitimate
email is erroneously tagged as unwanted email.

While we applaud the anti-spam industry for removing the plethora of
unwanted email from many of our mailboxes, from time to time, some
legitimate email publications are mistaken as unwanted.

Sometimes, this results in our mailings bouncing back, with requests
for us to respond to challenge/response messages to prevent future
filtering.  However, due to the size of our list, it’s nearly impossible
for us handle the volume of such requests.

To that end, please realize that we want our readers to always
anticipate and enjoy the valuable information that our publication
delivers.

If you currently use an anti-spam program or service, we ask that you
take just a minute or two to add our publication to your “safe” or permitted
email sender list.  This usually involves simply adding our sending address
(From:) to your whitelist, safelist, or list of priviledged senders.
This is commonly known as whitelisting a publication.

Please refer to the following whitelisting instructions you can use to
whitelist Ken McArthur’s Marketing Thoughts, depending on the filtering
solution you use:

AOL

Go to keyword:  Mail Controls.
Select the screen name we’re sending your Ken McArthur’s Marketing
Thoughts to.

Click Customize Mail Controls For This Screen Name. 

Version 9.0:

Open your latest Ken McArthur’s Marketing Thoughts e-mail.
Click the Add Address button (on the right) to add to your “People I Know” list. 

Alternatively, you can just send an e-mail to: ken@jvAlert.com, and that
will add us to your “People I Know” list automatically. To do this:

Open your latest Ken McArthur’s Marketing Thoughts e-mail.
Click the Reply button (it’s in the top right corner).
A new email window opens with the wrong address in the “Send To” box.
Replace the address in the Send To box with: ken@jvAlert.com
Click Send Now (in the top right corner).
Even if the e-mail you send doesn’t get through to us, the act of sending it does
the job of putting us into your “People I Know” list.

CleanMyMailbox:

If Ken McArthur’s Marketing Thoughts is filtered, from the spambox,
click on the white “W” icon on the left column of the mailing.
When the pop-up window comes up, simply click the Add to Whitelist button.

Alternative whitelisting methods:  

* Click on the White List button.
   Add: ken@jvAlert.com to the bottom of your existing list.
   Click the Submit List button. 

Cloudmark SpamNet:

Select Cloudmark | Options… from the Cloudmark SpamNet toolbar in Outlook.
Click Advanced.
Go to the Whitelist tab.
Click the Add button.
Type: ken@jvAlert.com
Click OK.
Click OK.
Click Yes.
Click OK. 

Earthlink:

Click on Address Book (it’s over on the left, below your Folders).
When your Address Book opens, click the Add button.
On the Add Contact screen, find the Internet Information box.
Enter ken@jvAlert.com into the top Email box.
Click Save. 

Hotmail:

Click the Options link, on the main menu tabs, then Safe List.
Type: ken@jvAlert.com in your Safe List.
If you see a message that should not be in your Junk Mail folder, click
‘This is not Junk Mail’ to avoid having e-mail from the same source sent to
the Junk Mail folder in the future. 

Mailblocks:

Click the Addresses tab.
Click New.
Type: ken@jvAlert.com
Make sure ‘Accept Mail From This Address’ is selected under Receiving Options.
Uncheck ‘Display in People Picker’ under Other options.
Click Submit.
Click OK. 

MailShield:

Click Friends from the toolbar.
Click Add.
Type: ken@jvAlert.com
Click OK. 

MailWasher:

Click Tools, then Blacklist & Friends.
Click Add… on the right, the Friends list side.
Make sure Plain email address is selected.
Type: ken@jvAlert.com 
Click OK.
Click OK.

McAfee Spamkiller:

Click Friends from the sidebar.
Click Add.
Type: ken@jvAlert.com
Click OK. 

MSN:

Click on Settings: E-mail | Junk e-mail (it’s at the bottom left of the screen,
just above Calendar)
On the E-mail settings screen, click Junk E-Mail Guard.
Select Safe List.
In the space provided under “Add people to the safe list”, enter ken@jvAlert.com.
Click Add. 

oddpost:

Check your ‘Probably Spam’ folder.
If you see that Ken McArthur’s Marketing Thoughts was incorrectly filtered out,
select it, and click the ‘Move to Inbox and Mark as Not Spam’ button.

Outlook 2003:

Add ken@jvAlert.com to your Safe List.
Add ken@jvAlert.com to your Personal Contacts in your Outlook Address Book.
Open any desired e-mail, then select Mark as Not Junk. 

SpamAssassin:

Add the following entry to your user_prefs file, which is found in the
.spamassassin subdirectory on your web/mail server:

whitelist_from ken@jvAlert.com

Save the user_prefs file or move the updated copy to your .spamassassin
subdirectory.
If you have no user_prefs file in this subdirectory, create one:
http://spamassassin.taint.org/doc/Mail_SpamAssassin_Conf.html
http://www.cleanmymailbox.com/sa

SpamButcher:

Click the Configure button.
Go to the Known Senders tab.
Click Add under ‘Known Good Senders and Recipients’.
Type: ken@jvAlert.com
Click OK.
Click OK. 

SpamCop:

Open your browser and go to: http://webmail.spamcop.net
Log into your SpamCop account.
Click on the Options icon in the toolbar.
Under Mail Management (in the middle), click SpamCop Tools.
Select Manage your personal whitelist.
Near the bottom, where it reads “Click here to add to your whitelist”,
click on Click here.
Enter ken@jvAlert.com in the first empty slot.
Click Submit. 

Spameater Pro:

Click Filters from the sidebar.
Click the Approved Senders tab.
Click Add Filter.
Type: ken@jvAlert.com under Address.
Choose ‘Full Email Address’ under Address Type.
Select Email Domain.
Click OK. 

Spam Inspector:

Select Spam Inspector, then ‘Manage Friends List’
from either the Spam Inspector toolbar or from the Outlook menu.
Make sure Email is selected under ‘Add a New Friend’.
Type: ken@jvAlert.com
Click the >> button.
Click Close. 

Spam Interceptor:

Follow the Trusted link under > Authentication Lists.  Enter the email
address: ken@jvAlert.com
Click Add. 

Spamkiller:

On the Spamkiller sidebar, click Friends.
Click Add.
Enter ken@jvAlert.com and click the OK button. 

SpamPal:

Click on the SpamPal system tray icon with the right mouse button.
Click ‘Add to Whitelist’ from the menu.
Type: ken@jvAlert.com
Click Add. 

Spam Sleuth:

Select File, then Configure.
Go to the Friends category.
Make sure Active is checked.
Type: ken@jvAlert.com on a line by itself in the entry field.
Click OK. 

Verizon:

Go to your Verizon Inbox.
Click Options.
Select the Block Senders tab (near the top of the screen).
On the Block Senders screen, you’ll see both a “Block Sender List” and
a “Safe List”. In the space where it says “Enter e-mail address or sub
domain to always accept even if the domain is blocked”,
enter ken@jvAlert.com.

Yahoo! Mail

Open your Yahoo! mailbox.
Click Mail Options.
Click Filters.
Click Add Filter.
In the top row, labeled ‘From header:’ make sure Contains is selected
in the pull-down menu.
Click in the text box next to that pull-down menu, then enter the
address: ken@jvAlert.com
At the bottom, where it says “Move the Message To:” select Inbox
from the pull-down menu.
Click the Add Filter button again. 

If Ken McArthur’s Marketing Thoughts has been filtered to your
“bulk” folder, simply pen the message and click on the “This is not
Spam” link next to the “From” field. 

Other providers: 

If Ken McArthur’s Marketing Thoughts is being filtered, try
adding ken@jvAlert.com to your Address Book or Contact list.

If this option is not available, try moving the message to your ‘inbox’
or forwarding the message to yourself. 

If subsequent messages continue to be filtered, call or e-mail your
ISP’s technical support nd ask how you can be sure to receive all
e-mail from ken@jvAlert.com. 

Domain:     If they need to know the domain we’re mailing from,
tell them:  jvAlert.com

IP Address: If they ask for our sending IP address, tell them: 
66.105.153.21

Hey folks,

Just back from a quick trip to Washington D.C. and Annapolis, MD and gearing up for a VERY busy week!

You will be hearing LOTS of news this week, including an update on the Impact Coaching Program, more news about jvAlert Live Philadelphia a very special event with the amazing Glenn Dietzel and much, much more!

First on the priority list is to announce the remaining speakers for jvAlert Live Philadelphia on June 6th, 7th and 8th. I HAVE to get all of them announced VERY soon, because I am about to pull down the Early-Bird Special for the event and I don’t want to do that until you’ve had a chance to hear about all the great speakers.

Today, I have the great pleasure to announce that Simon Leung will be one of the featured speakers at jvAlert Live Philadelphia.

Known all across the Internet Marketing industry as the Master AdWords Optimizer, Simon is one of the world’s leading experts in Google AdWords.

In April of 2002, back when very few people have even heard about Google.com, Simon became one of the very first individuals to join the Google AdWords team and became instrumental in the testing and developing the very strategies that are proven to work today.

In addition to external client support, Simon also wrote most of the optimization training materials for new AdWords and Optimization Team members, many of which are still being used internally at Google to this day.

Simon was not only one of the highest performing members of the team, but he also became a leading contributor, trainer, mentor and quality reviewer for all his colleagues.

As an Optimization Specialist, Simon was a tremendous resource internally and externally, working with hundreds of advertisers with all types of problems and successfully helped them achieve their advertising goals.

Having improved the performances of 1000s of accounts, many of which were new campaigns created from scratch, Simon tested and developed countless strategies with his team and knows what techniques produce results.

In August of 2006, Simon felt that he had exhausted his learning during his employment at Google, and made the decision to resign from the world’s best search engine in search of his next challenge.

Within just 2 weeks into his transition into a full-time Internet Marketer, Simon has already become a:

• Recognized expert among the top Internet Marketing gurus
• Platform speaker at major Internet Marketing seminars
• Contributor in major product launches by big name speakers
• Special guest on high profile teleseminar calls
• JV partner in several new and upcoming projects
• Creator of several more ground-breaking products of his own

Obviously, Simon has only begun to scratch the surface…

There are a ton of Google AdWords advertisers out there who are frustrated with their advertising efforts, and so much more who would benefit from services of all types of levels.

Simon has now dedicated himself to helping such advertisers in a role and angle that he could not have possibly been able to do during his Google employment.

Today, Simon is a full-time Internet Marketer and Google AdWords consultant, author, speaker, coach and mentor. He is also the author of several ebook and audio products, with many more similar products on the way.

Don’t miss meeting Simon personally at jvAlert Live Philadelphia.

Grab the Early-Bird Special before it’s gone!

Now It’s Time for Me to Put GLENN on the Spot …Don’t miss this special event with Glenn Dietzel

Glenn Dietzel

Most of you know that Glenn and his outstanding team have been working with me on the authoring of my new book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World.

In that time, Glenn has put me on the spot LOTS of times and now it’s my opportunity to turn the tables on Glenn a little!

Glenn has so much powerful information information to share and up until now, you’ve just been able to hear this information if you were a member of the Books Mean Credibility program or got the chance to hear him speak at a jvAlert Live event.

What do the following have in common …

• Adobe
• Universities around the globe
• Top mid tier companies
• Leading e-publishing companies
• T Harv Ecker’s Organization
• Bob Proctor’s Organization
• Amazon
• The top Internet marketers

Give up?

Don’t worry, no one has guessed this at jvAlert Live either!

Here’s the secret…

They all recognize the Entrepreneurial Authoring Program s the best authoring program today.

If you want to know Glenn’s secrets for writing your own book in as few as 12 hours of actual writing time. You don’t want to miss this special event! It doesn’t cause a cent to listen in.

Click here to register!

More news very soon!

All the best,

Kenneth A. McArthur
jvAlertLive.com
TheImpactFactor.com
InfoProductBlueprint.com
jvAlert.com

P.S. Jeff Walker has another video out. I think this one might be the best yet. It’s a Case Study that breaks down how a guy went into a market with no list, no web site, no partners… and in six weeks he built a six-figure business.

You can watch the ENTIRE video without opting in, but if you subscribe you get ALL the videos Jeff has already published, so you want to subscribe.

Be sure to …

Watch the latest video here!